SCOTTSDALE, Ariz. — Arizona’s original and largest off-road show is rolling back into WestWorld of Scottsdale for the Rugged Radios DIRT EXPO powered by DRT Motorsports, December 4–6, 2026.

This high-energy, family-friendly celebration of everything off-road brings together more than 175 (and often 200+) top vendors, manufacturers, builders, and industry leaders under one climate-controlled roof. Attendees will find the latest UTVs, trucks, parts, accessories, gear, lighting, suspension, communication systems, apparel, and custom builds — plus exclusive holiday specials and deals perfect for gift-giving.

Key highlights include:

• Hundreds of exhibitors showcasing the newest off-road innovations
• Hands-on product experiences, educational seminars, live demos, competitions, and interactive features
• Dirt Alliance Sell-N-Shine vehicle display area
• Raffles, giveaways, and holiday promotions from exhibitors
• General Admission: $20!
• Two Packs Available ONLINE NOW!: $35!
• Kids 12 and under are always FREE!
• Military discounts available at the gate!

“Join us at Arizona’s original and largest off-road gathering,” said Andy Myers, owner of Arizona Expos / Dirt Expo. “Whether you’re shopping for holiday gifts, upgrading your rig, or just soaking in the community, this is the place to be. Don’t miss it!”

Event Details

What: Rugged Radios Dirt Expo powered by DRT Motorsports (12th Annual)

When: Friday, December 4 – Sunday, December 6, 2026Hours:• Friday: 3:00 PM – 8:00 PM

• Saturday: 9:00 AM – 5:00/6:00 PM
• Sunday: 9:00 AM – 4:00 PM

Where: WestWorld of Scottsdale (16601 North Pima Road, Scottsdale, AZ 85260)

Tickets & Info: http://thedirtexpo.com | (480) 899-6458

Rugged Radios returns as title/presenting sponsor, emphasizing communication, safety, and performance. DRT Motorsports powers the event as the official “Powered By” sponsor, bringing its high-performance UTV components, style, and innovation to the show floor.

The Dirt Expo unites Arizona’s passionate off-road community for a weekend of adventure, camaraderie, shopping, and holiday cheer. From seasoned enthusiasts to families and first-timers, there’s something for everyone.

Media Contact: Andy Myers / Arizona Expos

• Phone: 480-899-6458
• Email: sales@arizonaexpos.com
• Website: http://thedirtexpo.com

About the Dirt Expo

The Dirt Expo is Arizona’s original and largest off-road show, featuring top brands, custom builds, outdoor gear, parts, apparel, demos, competitions, and thousands of fans and families for a weekend of fun, vehicles, and adventure.

About Rugged Radios

Rugged Radios is a leader in off-road and race communication systems, trusted by professionals and weekend warriors for reliable radios, intercoms, and accessories.

About DRT Motorsports

DRT Motorsports is a top source for style, function, and protection for side-by-sides, designing and building cutting-edge UTV accessories and performance parts.

Don’t miss Arizona’s biggest off-road holiday celebration — see you at WestWorld