In 2006, right here in Arizona, a small team with a big vision set out to change the way off-roaders see the trail. That team became RIGID Industries — pioneers of the modern LED light bar and one of the most influential lighting innovators in the off-road world. What started as a bold idea quickly evolved into a revolution in clarity, durability, and performance, reshaping how enthusiasts and professionals navigate the night.

RIGID didn’t just build lights — they engineered solutions capable of surviving the punishment of high-speed desert racing, rock crawling, overlanding, ranch work, and military environments. Their signature optics, cutting-edge LED technology, and uncompromising construction have made RIGID a trusted name for explorers, adventurers, racers, and industry-leading vehicle builders operating in the harshest conditions on earth.

From trophy trucks blasting through the desert, to UTVs weaving through tight trails, to full-size overland rigs pushing deep into remote terrain, RIGID lighting has become the go-to choice for those who demand absolute confidence after dark.

And this December, you can experience that technology up close. RIGID Industries is coming to THE DIRT EXPO, December 5th–7th at WestWorld in Scottsdale, Arizona. Their team of experts will be on site to answer questions, demonstrate product capabilities, and help you design the perfect lighting package for your off-road vehicle.

See their lights.

Talk to the people who build them.

Learn what makes RIGID one of the most respected names in off-road lighting—and discover how to elevate your own setup for any trail, any speed, any condition.

Be sure to get your company involved in the DIRT EXPO events happening in multiple locations throughout the year. Get your tickets today, Kids Under 12 Free!

Join us from December 5-7 at WestWorld in Scottsdale, Arizona, to experience the excitement of the DIRT EXPO.

Save the Date: December 5-7, 2025  
Location: WestWorld, in Beautiful Scottsdale, Arizona

To Exhibit or for more information about the 2025 Rugged Radios DIRT EXPO Powered by DRT Motorsports, visit THEDIRTEXPO.com or call 480-899-6458