VENTURA, Calif. — THE DIRT EXPO is proud to announce MAXXIS Tires as the Official Tire Sponsor of all three 2026 DIRT EXPO events. As one of the world's most respected tire manufacturers, MAXXIS continues its commitment to the off-road community by bringing its race-proven technology, industry-leading tire lineup, and knowledgeable team directly to enthusiasts throughout the 2026 season.

Whether you're exploring remote backcountry trails, competing in desert races, tackling technical rock crawling terrain, or simply preparing your vehicle for weekend adventures, few names inspire more confidence than MAXXIS. Built on decades of engineering, testing, and championship-winning performance, MAXXIS tires have become the trusted choice of professional racers and recreational off-roaders around the world.

Founded in 1967, MAXXIS has grown from a small tire manufacturer into one of the largest and most respected tire companies in the world. With products distributed in more than 180 countries, the company has earned a reputation for producing premium tires that deliver exceptional traction, durability, and reliability across virtually every segment of the automotive, powersports, bicycle, ATV, UTV, and motorcycle industries.

What separates MAXXIS from many tire manufacturers is its unwavering commitment to research, development, and real-world testing. Before a tire ever reaches the consumer, it has endured thousands of miles of testing under some of the harshest conditions imaginable. From the brutal rocks of Johnson Valley to the endless miles of the Mojave Desert and the demanding terrain of championship desert racing, MAXXIS engineers continually refine tire designs to meet the expectations of serious enthusiasts.

Today, MAXXIS tires can be found beneath championship-winning race vehicles competing in some of the world's most demanding off-road events. Professional racers trust MAXXIS because every tread pattern, sidewall, and compound is engineered to perform when the terrain becomes unpredictable and the stakes are highest.

Visitors to the MAXXIS booth during THE DIRT EXPO will have the opportunity to explore one of the most comprehensive off-road tire lineups available anywhere. Product specialists will be on hand to answer questions, discuss vehicle applications, explain tire technologies, and help attendees select the right tire for their specific driving style and terrain.

Among the featured products expected at THE DIRT EXPO are the immensely popular Carnivore UTV tire, known for its exceptional balance of desert performance and trail durability; the aggressive Roxxzilla rock crawling tire designed for extreme technical terrain; the versatile RAZR MT mud terrain truck tire; and other innovations that continue to raise the standard for off-road performance.

Whether your adventures involve high-speed desert running, technical rock crawling, overlanding, muddy forest trails, mountain exploration, or daily truck use, MAXXIS offers tire solutions developed through years of engineering and competition.

What You'll Experience at the MAXXIS Booth

Attendees visiting the MAXXIS exhibit can expect:

• Explore the newest MAXXIS off-road tire lineup
• Learn the differences between UTV, truck, Jeep, and overland tire applications
• Meet knowledgeable product specialists
• Receive expert recommendations for your vehicle and driving style
• Discover race-inspired tire technology
• Learn about proper tire selection, maintenance, and performance
• See why MAXXIS continues to be trusted by professional racers across North America

Whether you're building a new off-road vehicle or simply replacing your current tires, the MAXXIS team will help guide you toward the best solution for your next adventure.

"Choosing the right tire is one of the most important decisions any off-road enthusiast can make. MAXXIS has earned its reputation through decades of innovation, relentless testing, and championship-winning performance. We're incredibly proud to welcome MAXXIS as the Official Tire Sponsor of THE DIRT EXPO. Their commitment to quality perfectly represents what our events are all about."
— Andy Myers, Founder & Producer, THE DIRT EXPO

As the Official Tire Sponsor, MAXXIS will play an important role throughout all three 2026 DIRT EXPO events, helping educate enthusiasts while showcasing the latest tire technology that continues to push the off-road industry forward.

Whether you're a first-time trail rider, weekend adventurer, overlander, racer, or lifelong off-road enthusiast, be sure to make the MAXXIS booth one of your first stops during THE DIRT EXPO.