Ventura, California – Rugged Radios presents THE DIRT EXPO, powered by Big Blanks.com, is proud to announce that 4 Wheel Parts will be exhibiting at the Ventura County Fairgrounds on August 29–30, 2026, bringing more than six decades of off-road expertise to one of California's premier off-road and sand sports events.

For generations, 4 Wheel Parts has been one of the most recognizable and trusted names in the off-road industry. Founded in 1961, the company began as a small Jeep parts supplier in Southern California and has grown into one of North America's leading retailers and distributors of off-road parts, accessories, wheels, tires, suspension systems, overlanding gear, and performance upgrades.

As off-roading evolved from a niche hobby into a nationwide lifestyle, 4 Wheel Parts helped shape the industry by providing enthusiasts with the products, knowledge, and customer service needed to build vehicles capable of conquering everything from desert trails and mountain passes to rock crawling parks and overland expeditions. Their commitment to the off-road community has made them a trusted resource for Jeep, Ford Bronco, Toyota, Chevrolet, GMC, Ram, Nissan, Lexus, and UTV owners alike.

Today, with retail locations across the United States, experienced installation centers, and one of the largest selections of off-road products available anywhere, 4 Wheel Parts continues to be the destination for enthusiasts looking to build their next adventure.

Visitors to THE DIRT EXPO Ventura will have the opportunity to meet with the knowledgeable 4 Wheel Parts team, explore the latest products from the industry's leading manufacturers, discuss suspension upgrades, recovery equipment, armor, wheels and tires, lighting, overlanding accessories, and discover solutions for nearly every type of off-road vehicle.

"Few companies have influenced the off-road industry like 4 Wheel Parts," said Andy Myers, founder of THE DIRT EXPO. "They've helped generations of enthusiasts build better, safer, and more capable vehicles. Whether you're new to off-roading or you've been exploring trails for decades, 4 Wheel Parts has the experience and products to help you get the most out of your vehicle. We're excited to welcome them to Ventura."

THE DIRT EXPO Ventura will feature industry leading vendors showcasing the latest in:

• Off-Road Trucks
• Jeeps and Broncos
• Side-by-Sides and UTVs
• Overlanding Equipment
• Suspension Systems
• Wheels and Tires
• Recovery Gear
• Lighting and Communications
• Camping and Adventure Equipment
• Performance Accessories
• Apparel and Lifestyle Brands

Held just before the fall desert and dune season, THE DIRT EXPO gives enthusiasts the perfect opportunity to discover new products, compare equipment, meet industry experts, and take advantage of exclusive show specials before heading back onto the trail.

Whether you're building your first trail rig, upgrading your overland vehicle, preparing for desert season, or simply looking for inspiration, make sure to stop by the 4 Wheel Parts booth and see why they have remained one of the most respected names in off-roading for more than 65 years.

Bring Your Off-Road Vehicle to the DIRT EXPO for FREE!

Have a truck, Jeep, prerunner, Ultra4, rock crawler, overland rig, race truck, buggy, UTV, or off-road race vehicle you'd like to showcase?

Vehicle Registration is FREE!

Bring your build, meet fellow enthusiasts, and display it in front of thousands of truck and off-road fans.

REGISTER HERE!

Calling All Off-Road Clubs & Non-Profit Organizations

If you're part of an off-road club, Jeep club, UTV group, overland organization, motorcycle club, trail stewardship organization, land-use advocacy group, or any off-road-related non-profit, we'd love to have you join us.

Club space is FREE!

Promote your club, recruit new members, announce upcoming trail rides and events, educate the public, and connect with thousands of outdoor enthusiasts.Reserve Your Exhibit Space, Register Your Vehicle, or Register Your Club Today

SIGN YOUR CLUB UP HERE!