The pulse of off-road racing is coming straight to the people as Best In The Desert joins forces with the Rugged Radios DIRT EXPO VENTURA, bringing one of the most respected names in desert racing directly into the heart of the Off-Road community.

From the high-speed intensity of desert competition in Nevada to the coastal energy of Ventura, this is more than a show—it’s a movement that connects racers, brands, families, and fans under one unified culture.

ABOUT BEST IN THE DESERT

Best In The Desert is one of North America’s premier off-road racing organizations, known for producing world-class desert races that challenge the best drivers, teams, and machines. With a legacy built on competition, integrity, and passion, BITD continues to shape the future of off-road racing.

Join us on August 29 & 30 at the Ventura County Fairgrounds, to experience the excitement of the DIRT EXPO: Ventura.

Save the Date: August 29 & 30, 2026
Location: Ventura County Fairgrounds
General Admission: $20
Military: $17 at the Door Only
Kids 12 & Under: Free!

For decades, Best In The Desert has defined what it means to push limits in off-road racing—grit, endurance, precision, and performance.

But behind every race… is the community.

• The weekend riders chasing the same trails
• The families loading up for their next desert trip
• The builders, fabricators, and brands fueling the lifestyle

At THE DIRT EXPO, that line between racer and rider disappears.

You don’t just watch it—you become part of it.

If there’s one lesson from racing, it’s this: preparation matters.

That’s why industry leaders like Rugged Radios continue to power THE DIRT EXPO experience—reminding every rider that communication, safety, and coordination aren’t optional… they’re essential.

• Call out hazards before they become problems
• Keep your group connected across terrain
• Turn every ride into a shared experience

And just like we’ve seen with partners like Best in The Desert—this community takes care of its own.

After the dust settles in Havasu, the energy rolls west to the coast—where the Off-Road and Sand Sports community comes together at the legendary Ventura County Fairgrounds.

THE DIRT EXPO Ventura — August 29 & 30, 2026

Set on the beach in Ventura, this event captures a powerful moment in the season:

• Riders preparing for dune trips and desert runs
• Families planning fall and winter adventures
• Crews dialing in builds before the season begins

You’ll feel it in the air:

Engines. Ocean breeze. Laughter. Stories.
This is where the off-road world comes together.

When organizations like Best In The Desert show up, it sends a clear message:

This is where the industry connects.

If you’re a brand in off-road, overland, UTV, or sand sports—

• Your customers are here
• They are ready to buy
• They are choosing who to trust this season

80% of success is just showing up.
 And showing up at THE DIRT EXPO means putting your brand where the action—and the attention—is.

Your competitors will be there.
Your future customers will be there.

The question is—will you?

From race-proven organizations like Best In The Desert to industry leaders in safety, communication, and performance—THE DIRT EXPO is where brands build real connections.

The DIRT EXPO is one of the premier Off-Road and Sand Industry events in the United States, bringing together industry leaders, top brands, and passionate enthusiasts in high-impact markets in Scottsdale, Arizona, Lake Havasu, Arizona, and now Ventura, California. Known for driving real engagement and measurable ROI for exhibitors, the DIRT EXPO continues to expand into key regions—delivering unmatched growth opportunities.